Friday, August 17th, 2012
Over the past four years, Bruce Marks has been on a traveling road show to help people avoid foreclosure. His nonprofit, the Neighborhood Assistance Corporation of America, has held more than 80 events in cities around the country. So far, Marks says, NACA has helped 202,000 people get their payments lowered so they can afford to keep their homes.
"The banks now reach out to their borrowers, to their customers, to come to the NACA Save the Dream events so they're doing that because it makes business sense for them," Marks says.
He says he has figured out how to get this broken system to work better. In each city, he rents out a big convention center. All the big banks — Wells Fargo, Bank of America, JPMorgan Chase — send teams of people, sometimes several hundred bank employees altogether. They can approve loan modifications on the spot for homeowners who show up and qualify.
http://www.npr.org/2012/08/16/158877539/persuading-banks-to-give-homeown...