Mainstream media (MSM) are those media disseminated via the largest distribution channels, which therefore represent what the majority of media consumers are likely to encounter. The term also denotes those media generally reflective of the prevailing currents of thought, influence, or activity.
An owner-occupier (also known as an owner-occupant or home owner) is a person who lives in a home that he or she owns. It is a type of housing tenure. The home of the owner-occupier may be, for example, a house, apartment, condominum, or a housing cooperative. The immovable property of the owner, which includes the home and the land upon which it sits, is known as the real estate.(http://en.wikipedia.org/wiki/Homeowner)
Resources can be defined as the skills, energies, talents, abilities and knowledge that are used for the production of goods or the rendering of services. (http://en.wikipedia.org/wiki/Resource)